I was born in Northern Ireland and now raise three daughters in the Bay Area. Somewhere in between, I spent a decade learning how to help founders build brands that actually match the businesses they're running. The kind that earn attention without asking for it.

My approach is simple: create thoughtful experiences that feel honest, intentional, and lasting. Whether it’s a personal project or a brand campaign, I aim to deliver work that doesn’t just look good — it holds attention. And I’d love to create something meaningful with you next.